Business Development Manager at Columbus Search
August 2009 - December 2010
- Organically grow client base by building and strengthening stakeholder relationships:
- Internally: M&P, MPG, MC, emitch, VJ, Haystack
- Publishers: Google, Yahoo!/Bing
- Technology providers
- Industry Bodies
- Media
- Educational Bodies
- Creative Agencies, Strategy Agencies
- Leverage relationships, to be first of mind when need of their stakeholders is established
- Educate the market and MCU groups about why, how, where, what
- Respond to Tenders
- Project Manage Tenders
- Fee Negotiation
- Identify internal and external targets
- Brand building activities to move Columbus into the consideration set of targets
- Actively engage in activities to build the Columbus brand profile within our targets' industries and within MCU
- Various Guest Lectures to Drive Recruitment Push
- Supporting GM in training & development of staff & stakeholders
Key Achievements:
- over achieved KPIs for FY2010
- won IAL as a new key client for the Sydney operation
- moved slow growing clients to committed continuity budgets
- established greater affinity towards Columbus within MCU groups
- major driver for new business for the SEO component of business & increased awareness of Columbus new Web Analytics Offering both externally and internally
- key speaker at AMI Annual Marketing Summit on the subject "Breaking Down Channelbalisation"
Senior Search Manager at Columbus Search Marketing - Mitchell Communications Group
November 2008 - August 2009
- Tasks as per Search Manager position plus....
- The core task is management of a team of 2 Analysts and 1 manager, to assure high service levels are maintained, projects are implemented to brief and deadline, as well as providing insights and guidance to improve campaign performance.
- Leading the paid search campaign strategy, regularly provide clients with competitive and industry updates and evaluate search products and innovations.
- In order to identify opportunities, regularly liaise with the Search Engines, Media Planners as well as technology providers to keep up to date with new developments and technologies.
- New Business Development across NSW & QLD
- Client relationship management
- Run educational sessions for Clients, partner firms, other stake holders as well as guest lectures at business colleges (Australian Direct Marketing Association, APM & Media Cadets).
Key Achievements FY 08/09
- Develop processes for successful search budget management, and forecasting.
- Client retention of 100%
- Increase billings of client portfolio by up to 300%
- Successfully project manage 2 technology migrations (1 client from DartSearch to Atlas, 1 client from DartSearch to Omniture)
- Successfully win new clients
- Over-exceed clientâs KPIâs
Search Manager at Columbus Search Marketing - Mitchell Communications Group
November 2006 - November 2008
-New Business Development across NSW, QLD & ACT
-Management of a portfolio of top Australian & Global brands
-Development of PPC strategies & campaigns â¨
-Working closely with the Search Analysts, suppliers & research companies to gather, monitor & analyse performance data â¨
-Ongoing analysis & optimisation to response ROI, Project managing campaigns, developing timetables with deadlines & managing clients expectations â¨
-Produce weekly, monthly, quarterly status reports â¨
-Liaise with SEO consultants & creative digital agencies to develop holistic SEM campaigns
-Managing PPC campaigns via 3rd party technology provider, accurately & to deadline. â¨
-Researching market trends, responding to seasonal market fluctuations & modifying campaigns accordingly â¨
-Training new staff, internal & external clients
ACHIEVEMENTS
â¢Increased key clients revenue by up to 400%
â¢Increased portfolio by up to 200%
Booking & Marketing Manager at V Models Gold Coast
May 2006 - September 2006
KEY RESPONSIBILITIES
â¢Development of marketing & communication strategy
â¢Design DM campaign & material
â¢New business strategies, R&D & new product development
â¢Management of teachers & course offerings â¨
â¢Management of castings & other talent requests â¨
â¢New Talent recruitment â¨
â¢Creation & maintenance of online database â¨
â¢Restructure of internal processes â¨
â¢Training and supervision of new staff
ACHIEVEMENTS
â¢Design of new course offering for the talent academy
â¢Establish strong relationships with casting agents, build reputation & win direct bookings
â¢Develop integrated marketing communication & implementation action plan to brief & budget.
Media Planner Buyer at MJ Media
May 2005 - February 2006
RESPONSIBILITIES
â¢Autonomously work on a portfolio of clients including Ubisoft, Rockstar, TakeTwo, Codemaster, Pinnacle Entertainment, IPlay, Egmont, Vans, & Orange
â¢Responding to briefs, re-evaluation of budgets and target audience
â¢Conducting target audience, competitive, market & media research & analysis
â¢Developing & presenting media strategies across print, online, outdoor, radio, ambient, & cinema, & liaise with the TV buying department .
â¢Liasing with key clients, media owners, trafficers & creative agencies
â¢Negotiating rates & positions with media owners;
â¢Buying approved media campaign with media owners;
â¢Campaign evaluation & reporting;
ACHIEVEMENTS
â¢Europe wide online campaign for Codemasterâs Dungeon & Dragon
â¢Print, outdoor, ambient & online campaign for Ubisoftâs Drakenguard 2
â¢Plan & buy print & cinema element of Ubisoftâs King Kong release.
â¢Print & online element of Rockstar Gamesâ
Property Manager, Marketing Assistant, Broker at Simchen GmbH
July 1998 - January 2001
RESPONSIBILITIES
â¢Management of rental and private ownership property;
â¢Management and coordination of contractors & construction works; â¨
â¢Accounting;
â¢Reporting & presenting to proprieties; â¨
â¢Brokerage of industrial & private properties;
â¢Personnel management assistance;
â¢Organizing of company events & public relation activities;
â¢Responsible for all international documents & correspondence;
â¢Stakeholder relationship management
ACHIEVMENTS
â¢9 months management & accounting of over 1,000 privately owned apartment units, including overseeing & managing any constructions;
â¢7 months management of 900 rental units that required complete reconstruction & inventory control, accountable to the bank overseeing the insolvency of the previous managing organization; â¨
â¢6 months after hours & weekend activities in acquisition & maintenance of new client relationships on the World Expo 2000
Marketing Assistant at InterMarketing
March 2000 - June 2000
RESPONSIBILITIES
â¢A newly formed business between InterMarketing, an international marketing company in New York, & Simchen GmbH, a mid-size real estate management, development & brokerage company in northern Germany, to market the Hannover Region & overall state of Lower Saxony as hinterland, storage & e-commerce opportunity of the Port of Rotterdam to US investors & key clients of the Port of Rotterdam;
â¢Market research to identify potential new business opportunities and to identify market structures in the US to incorporate in the business activities in Germany;
ACHIEVEMENTS
â¢Creation of a database
â¢Formulation of research report;
â¢Establishment & maintenance of client relationships - becoming the bridge & key contact point between the US & Germany - this function was maintained upon return to Hannover;
â¢General team support;
â¢Translation & correspondence activities.
Founder at Kindled Spirit
February 2010
Kindled Spirit was founded on the vision to kindle people's spirit, awaken their soul to their purpose, and inspiring them to take responsibility of their life's healing and happiness. The workshops and private sessions not only support people's health and wellbeing, but are motivating, relaxing, and facilitate a state of positive thinking.
Services to kindle your spirit include:
- Natal & Postnatal Doula
- Professional Therapist of The Arvigo Technique of Mayan Abdominal Therapy
- Spiritual Healing
- Spiritual Mentorship Programs
- Chakra Balancing Session
- Reiki Jin Kei Do Workshops
- Group Meditation Classes
- 101 Meditation training
Other:
- As an apprentice to a Sweat Lodge Keeper who follows the Lakota Traditions, Kindled Spirit co-ordinates regular sweat lodges, and healing ceremonies
- Member of Reiki Australia